Helium 10 Review – Is This Comprehensive Tool Worth Your Money?

As an Amazon seller, efficiency is paramount. What if there were an all-in-one tool designed to assist you in selling on Amazon? In this Helium 10 Review, we will find out if this comprehensive tool is worth your money.

What Is Helium 10?

Helium 10 sprouted in the fertile ground of e-commerce as a versatile tool suite (with 30+ tools) designed for Amazon sellers. Its diverse features range from product research to market analysis, making it an all-in-one web-based platform for Amazon sellers.

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Who is Helium 10 for?

Enter Helium 10, a suite of integrated online tools aimed at making your Amazon selling experience more streamlined and more profitable. But who is it for?

Helium 10 is designed for a broad spectrum of users who are engaged in the Amazon marketplace. Primary users include:

New Amazon Sellers: As a comprehensive toolkit, Helium 10 simplifies the process of starting an Amazon business. The platform’s user-friendly interface, coupled with educational resources such as tutorials and webinars, makes it an excellent tool for beginners.

Established Amazon Sellers: Established sellers can leverage the advanced features of Helium 10, including product research, keyword research, listing optimization, inventory management, and more.

Amazon FBA Sellers: For Fulfilment by Amazon (FBA) sellers, tools such as the Inventory Protector help to manage stocks efficiently.

E-commerce Agencies: E-commerce agencies managing Amazon stores for their clients can use Helium 10’s robust features for market research, optimization, and analytics.

Large Enterprises: Helium 10 provides scalable solutions for larger businesses with multiple users or more extensive operations.

Thus, Helium 10 serves as a versatile Amazon seller tool that can cater to the requirements of different types of users, ranging from individual sellers starting their journey to large enterprises with more complex needs.

Helium 10 Tools

Helium 10 boasts a collection of tools designed to make selling on Amazon and Walmart easier and more efficient. Let’s break them down:

A. Product Research

  • Black Box stands as a sturdy tool to help you discover profitable products.
  • With Trendster, sales trend analysis is just a few clicks away.

B. Keyword Research

  • Magnet draws in relevant keywords, helped by its extensive keyword aggregation capabilities.
  • Cerebro assists in reverse ASIN lookup, delivering crucial insights into your competition.

C. Listing Optimization

  • Frankenstein, aside from having a catchy name, is a keyword processor that can help you manage and optimize your keyword lists.
  • Scribbles help optimize listings, adding much-needed efficiency to this process.
  • Index Checker monitors the indexing status of your keywords, giving you the power to quickly react to changes.

D. Market Analysis

  • Xray – Amazon Product Research is a Chrome extension that allows you to analyze the market in real time.
  • ASIN Grabber is engineered to give a competitive edge by analyzing your competition.

E. Inventory Management

  • Inventory Protector plays a crucial role in inventory control, guarding your stocks judiciously and reliably.
  • Refund Genie offers assistance with reimbursement, easing some of the hassles of reverse logistics.

F. Analytics & Profit Tracking

  • Profits is a real-time profit dashboard providing you with a timely overview of your financials.
  • Follow-up takes over email automation, aiding in soliciting customer reviews.

Helium 10 Pricing

Helium 10 offers a variety of plans tailored to suit the different needs and budgets of Amazon sellers. Below is a breakdown of its pricing structure:

Note: You can save up to 25% on annual plans.

  1. Free Plan: Helium 10 offers a free plan with limited features, perfect for users wanting to test the software before committing to a paid subscription, or for those only needing basic functionalities. This plan includes basic and limited usage of the most popular tools, such as Black Box, Xray, and Cerebro. The free plan does not expire.
  2. A La Carte Plan: This plan allows you to customize your subscription by selecting and paying only for the tools you need. It provides flexibility for users who don’t need the entire suite of tools offered by other plans.
  3. Starter Plan ($39/month). This plan will get you started. It does have limited uses for some of the tools and no access to others.
  4. Platinum Plan ($99/month): This is the most popular plan. The Platinum Plan is designed for sellers ready to grow their Amazon business. It includes all the essential features and tools, such as full access to core tools, and advanced training through the “Freedom Ticket” program.
  5. Diamond Plan ($279/month): Aimed at advanced sellers and larger businesses, the Diamond Plan offers higher usage limits, increased keyword tracking capabilities, multi-user login, and more access to key features such as the Inventory Management tool and Follow-Up email automation.
  6. Elite Plan ($399/month): The Elite Plan caters to established sellers seeking the highest level of support and features. It includes everything in the Diamond Plan, plus exclusive monthly training webinars, priority access to new features, and an Elite Seller Group membership.

Helium 10 sometimes offers seasonal discounts, promotions, and bundle deals, enabling you to save on your subscription. It’s crucial to analyze your business needs and compare the different plans available to select the one that suits your requirements best. Keep an eye out for any ongoing promotions to ensure you get the best deal possible.

Helium 10 review_pricing plans

Can I Use Helium 10 for Free?

Sure, let’s delve a little deeper into Helium 10’s Free plan features:

Black Box

  • Product Research Tool: Black Box allows sellers to search Helium 10’s massive product database with various filters. For instance, you can filter based on categories, estimated monthly revenue, review ratings, and more.
  • Limited Usage: In the Free plan, you get 20 uses of Black Box per day.


  • Amazon Product Research: Helium 10’s Xray – Amazon Product Research, inside the Helium 10 Chrome Extension, helps sellers validate potential product opportunities they find on Amazon.com.
  • Chrome Extension: Xray, part of Helium 10’s Chrome Extension, displays a product’s potential profitability based on monthly sales estimates and costs.
  • Limited Usage: The Free plan allows you up to 1,000 uses per month.

Listing Optimization

  • Listing Analyzer: Insights and analysis on competitor listings
  • Limited Usage: In the Free plan, you get 2 uses of Listing Analyzer.

Free Chrome Extension

  • Install the Chrome Extension to be able to view the chart with sales and price data for each product on Amazon.
Helium 10 review_free chrome extension sales data chart

While these core tools provide limited access under the Free Plan, they offer enough functionality to let users experience Helium 10’s potential and see if it matches their business needs.

This plan is excellent for getting a feel of how Helium 10 works, but for more extensive usage and access to premium features, one of the paid plans is advised.

Do note that usage limits and functionalities can change in the Helium 10 Free Plan, so always check the latest information on the Helium 10 Pricing page.

Pros & Cons of Helium 10

Understanding Helium 10’s pros and cons will help you make a well-informed decision as you evaluate whether this tool is suitable for your Amazon business.

Comprehensive Toolset: Helium 10 offers an extensive set of over 30 powerful tools, covering everything from product research and keyword research to listing optimization and inventory management. The comprehensive suite simplifies the selling process by offering everything you need in a single platform.

Data Accuracy: One of Helium 10’s significant advantages is the accuracy and reliability of its data and analytics. This accuracy allows sellers to make better-informed decisions when conducting research and optimizing their listings.

Ease of Use: Despite the complexity of its tools, Helium 10 provides a user-friendly interface that is intuitive for both beginners and seasoned sellers. Its simplicity helps save time and effort, allowing users to focus on growing their Amazon business.

Support and Training Resources: Helium 10 boasts a vast array of learning resources such as webinars, tutorial videos, and blog posts, as well as a dedicated knowledge base. In addition, the platform offers responsive technical support, ensuring that users receive assistance whenever needed.

Pricing: For small businesses and new sellers, Helium 10’s advanced subscription plans can be costly. Although they offer a free plan with limited features, some users may find the pricing structure prohibitive.

Potentially Overwhelming: The vast suite of tools provided by Helium 10 might feel overwhelming to novice sellers, requiring a learning curve to fully utilize and maximize their potential.

Mobile App Limitations: While the Helium 10 mobile app offers some functionality, it lacks several features available on the desktop platform. The limited capabilities may hinder users who wish to access the complete suite of tools while on the go.

Overall, Helium 10’s strengths lie in its comprehensive toolset, accuracy, ease of use, and support resources. Though some drawbacks exist, such as high pricing and a potentially overwhelming range of features for some users, the benefits of the platform often outweigh its limitations, making Helium 10 a valuable choice for many Amazon sellers.

Helium 10 Alternatives

In the world of e-commerce, you’ll find numerous tools designed to simplify selling on platforms like Amazon. Here’s how some of Helium 10’s top alternatives stack up.

Jungle Scout: Jungle Scout is another comprehensive tool for Amazon sellers that provides a vast suite of features, including product research, keyword research, and inventory management. Jungle Scout has made a name for itself due to its simple yet powerful interface, but some users feel that Helium 10 offers a more robust approach to keyword research.

SellerApp: SellerApp is an all-in-one tool designed for Amazon sellers that prides itself on providing insights for all stages of the selling process. While SellerApp’s services are efficient and reliable, Helium 10 takes the upper hand with a more extensive and more accurate database.

AMZScout: Famously easy to use, AMZScout offers many of the same features as Helium 10, focusing primarily on product searches and listing optimization. While AMZScout does an excellent job providing essential tools, some sellers prefer the additional capabilities and integrations of Helium 10.

Viral Launch: Viral Launch aims to guide Amazon sellers through every step of the process, from finding a product to launching. However, compared to Helium 10’s broader range of features, Viral Launch tends to focus more on the initial stages of selling on Amazon.

While these are all viable alternatives, Helium 10 still shines due to its comprehensive suite of tools and highly accurate database. It remains a competitive option for both novice and experienced sellers thanks to its focus on creating an all-in-one platform with a superior user experience.

Helium 10 occasionally offers coupon codes, which allow users to access discounts on their subscription plans or receive special deals. These codes help make the platform more affordable for new users, as well as provide an incentive for existing users to upgrade their plans.

Some notable Helium 10 coupon codes that may be available include:

Percentage off your first month: Coupon codes that offer a percentage discount every month of a paid subscription plan are common. These can range from 10% to as high as 20%, depending on the promotion.

Discounts on all plans: There are occasionally coupon codes that provide discounts on all subscription plans, making the platform more accessible for users with various budget preferences.

Seasonal or special event promotions: Helium 10 might release coupon codes during events like Black Friday, Cyber Monday, or as a part of their anniversary celebrations. These codes offer limited-time promotions with varying discount rates.

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Final Thoughts

In this section, we will share personal experiences and overall satisfaction with Helium 10. Furthermore, you will find some handy tips to make the most out of the tools that Helium 10 offers. This comprehensive evaluation aims to help you decide if this tool is the right fit for your Amazon selling journey.

Personal Experiences & Satisfaction

Over time, Helium 10 has proven to be an indispensable tool for many Amazon sellers. The comprehensive feature set, coupled with accurate data and analytics, has significantly contributed to the success of numerous businesses on the platform. Helium 10’s easy-to-understand interface and extensive support resources have helped both new and experienced sellers optimize their strategies and grow their Amazon ventures.

Handy Tips to Make the Most Out of Helium 10

  1. Utilize the Training Resources: Capitalize on the plethora of training materials provided by Helium 10, such as video tutorials, webinars, and blog posts. These resources can help you thoroughly understand each tool and maximize its potential for your business.
  2. Optimize Your Keywords: Make good use of Helium 10’s keyword research tools like Cerebro and Magnet to find the most relevant keywords for your product listings. This will improve your listings’ visibility, driving more traffic and increasing sales.
  3. Monitor Your Competitors: Use tools like Cerebro and Black Box to analyze your competitors’ strategies, discover gaps and opportunities, and tailor your approach accordingly. This will give you a competitive edge and help you stay ahead of the game.
  4. Regularly Update Your Listings: It’s essential to periodically review and update your product listings. Use Scribbles to ensure your listings are optimized with the latest, most relevant keywords, and follow best practices for listing creation.
  5. Track Your Inventory: Effectively manage and track your inventory using Helium 10’s inventory management tools. By staying on top of your stock levels, you can avoid stockouts, prevent excess inventory, and maintain healthy margins.

Is Helium 10 the Right Fit for Your Amazon Selling Journey?

After extensive exploration of the platform, it’s evident that Helium 10 is a powerful, comprehensive toolkit that is well-suited for various types of Amazon sellers. Whether you’re a new seller just starting your journey, an experienced seller wishing to expand your reach, or part of a larger e-commerce agency, Helium 10 offers a variety of features to help you achieve your goals.

While the pricing may be a concern for some users, especially those on a tight budget, the value and growth potential it offers often outweigh the costs. Moreover, you can reduce your spending by using coupon codes and taking advantage of seasonal promotions.

In summary, if you’re looking to succeed in the competitive Amazon marketplace, Helium 10 is certainly a valuable tool to consider for optimizing your strategies, increasing efficiency, and ultimately growing your Amazon business.

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