SEO – What Is It and How Does It Work?

Do you want to know about SEO? What it is and how does it work. Read on.

Anyone building a website or earning money through his or her website and blogs has definitely heard about the acronym SEO. But for others who may not know, what does it actually mean? Can it be used in business? How does it work?

So, today, we are going to answer that question.

What is SEO?

First, we must understand what SEO means. SEO stands for Search Engine Optimization. So, what does Search Engine Optimization mean? This refers to the steps you take to get organic traffic to your website. Organic traffic, in turn, refers to the traffic you would get if you didn’t boost your website through paid advertisements.

In other words, SEO means to decorate your website in such a manner that it ranks higher in the search results every time someone is looking for a topic related to what your blog is about or what you sell.

How Does SEO Work?

SEO is important because when your page shows up on the top results, it has a higher chance of being visited by many people, benefiting you and your business.

Search engines aim to send the most excellent results to the visitors first. This means that, when you search something in Google, the search results you see are not only relevant to your search, but these results contain high-quality information too.

How does the search engine do this? Very simple, the search engine looks for keywords and related topics on your website, before presenting it to the visitors. The search engine scans your website and other websites, and then delivers the best one to the visitor.

But is it just about keywords? No, search engines will also see how user-friendly your website is. The more convenient it is, the higher chance it has of ending up on the top of the results.

So, SEO is a process of decorating your site in such a way that it comes out on top or near the top search results. Organizations do it by using keywords and making the website more user-friendly. Only through SEO can you hope to make a living from your website traffic.

For example, let’s say you’ve written an article on a particular product. You aim to make sure it reaches the right people and the highest number of people. To ensure that, you must optimize your article in such a way that it will show up on the top results when someone searches for that particular product.

Factors Impacting SEO

Now that you know what SEO is and how it operates, the next step is to know all about SEO Marketing.

SEO Marketing means putting up content on your website that is SEO-focused. By doing so, you will increase your presence on the internet and the traffic to your site. In return, you will generate more revenue from your website with just organic traffic.

So, the next question is, “does SEO work?” The answer is yes, SEO Marketing works. And if you do it properly, you increase the organic traffic on your website, resulting in higher profit.

Some factors impact both on-page and off-page both it comes to SEO.

Content Marketing is a factor that affects both on-page and off-page SEO. Content marketing is related to just writings but also includes audio, video, pictures, and more. Moreover, through content marketing, not only can you reach a higher rank in the search results, but you can also connect with the people visiting your website.

When making content for your website, you need to make sure it’s of high quality and engaging. That way, it will not only help in SEO but also retain more visitors.

Another essential part of content marketing is selecting the right keywords and phrases. These keywords and phrases are the words someone might use when looking for something they want.

When your content contains such keywords and phrases, it has a chance of ranking higher when searched for.

Another factor that comes to play is how frequently you post. It doesn’t have to be something new every time; it can be a previous post that has been recently updated.

The more frequent you are with posting quality content, the chances of your website ranking higher increases.

SEO On-page

On-page SEO refers to everything that has to do with your website. It’s not limited to the content you post, but the structure of your site as well. This means that you have supreme control over these particulars, and you have the scope to improve.

Some of them include the title tag. The title tag indicates to the search engine what the page talks about. Then comes Meta Description;, this helps both the search engine and the human readers understand what’s on the page. This section carries keywords and should provide more detail to the reader.

Sub-headings are also very important for SEO. These make your content easy to read and understand. After than comes internal links, using internal links, you can chain your other articles to another article. Through this, the search engine learns a bit more about your website. Lastly, if you’re using images, you should use image names that contain the keywords. This will help when the visitor does an image search.

SEO Off-page

Off-page SEO are the elements that have no control over, but these elements can help you in your SEO journey.

One of the significant factors when it comes to off-page SEO is trust. You can create this by using the link to pages of products you talk about. Google shows the most trustworthy sites at the top.

Next comes links. This is the practice of putting links on your website that links back to the person or brand you’re writing about. However, do not spam links, as it will get your site banned from search engines.

Lastly comes social. This means the number of likes and shares your content gets on social media platforms. You want quality influencers to share your article; that way, you get a good off-page SEO.


SEO or Search Engine Optimization is a vital subject to understand, and when utilized correctly, it can be precious for companies. Through proper SEO practices, it’s easy to rank higher in the search results.

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4 thoughts on “SEO – What Is It and How Does It Work?”

  1. Thank you very much for a thorough explanation of SEO. I am sharing this to a friend who keeps on asking me about SEO. I just “explained” with the phrase, “It’s the magic you do so Google will loves you!” Of course she’s not taking it, so I guess sharing your article would be the best thing I could do to help her! Thank you for these reminders, I’m taking note! Cheers, A


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